Building a brand is about more than just creating a product—it’s about cultivating a community and staying true to your vision. In this conversation, SEAM founder Amy Cohen Epstein sits down with Lindsey Carter, the founder and CEO of SET ACTIVE, to discuss her journey from corporate jobs to launching an athleisure brand that has taken the industry by storm. Lindsey shares how her personal experiences, including the loss of her mother at a young age, shaped her entrepreneurial mindset and desire to create a space where women feel seen, confident, and connected. They also discuss the importance of fitness not just for aesthetics but for overall well-being, and how movement plays a key role in preventive health. Through resilience, authenticity, and a commitment to community, Lindsey has built more than just a brand—she’s created a movement.
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