Allison Statter, CEO of Blended Strategy Group, on Combining Influence & Impact

In this insightful conversation, SEAM founder Amy Cohen Epstein interviews Allison Statter, CEO of Blended Strategy Group. As a leader in strategic branding and influencer marketing, Allison delves into her experiences building a business focused on fostering genuine connections, balancing work with motherhood, and redefining the modern marketing landscape. Allison shares her journey of resilience, the value of deep-rooted friendships, and her passion for philanthropy, providing a refreshing take on what it means to blend influence with true impact.

Amy Cohen Epstein:
I’m really excited to be talking to Allison Statter, CEO and co-founder of Blended Strategy Group. This is a conversation I’ve been wanting to have because I feel like you have a unique and powerful story, both in the professional space and as a mom. So, let’s just dive right in. Tell me about your path, what led you to co-found Blended Strategy Group, and how you approached building a company in such a dynamic industry.

Allison Statter:
Thank you, Amy. It’s great to be here. I started my career in marketing and public relations—my background is in traditional PR. Over time, as social media grew, I saw that it was changing how brands connected with consumers. I co-founded Blended Strategy Group with my partner, who comes from the entertainment industry. We wanted to create a company that focused on authentic partnerships, where brands could connect with audiences in meaningful ways through influencers, not just celebrities… [Editor’s Note: Edited for clarity].

Amy:
And now it’s a whole new world with influencers, right? How do you balance that need for authenticity with the demands of branding and sponsorships?

Allison:
It’s definitely challenging. We prioritize authenticity by really understanding both the brand’s message and the influencer’s audience. Our approach is rooted in building relationships, so it’s not just about a one-time post—it’s about creating partnerships that resonate… [Editor’s Note: Simplified for brevity].

Amy:
I love that. And you’re a mom too, right? How do you balance the demands of family with running a business?

Allison:
Yes, I have three kids, so balance is something I’m always working on. I think it’s important to be present wherever you are—whether it’s at home or at work. I’ve had to learn to prioritize and set boundaries, which isn’t easy… [Editor’s Note: Edited for flow and clarity].

Amy:
That’s so true. I feel like it’s something we’re all constantly learning. I’m curious—do you feel that being a woman in business gives you a unique perspective, especially in an industry that’s so driven by relationships?

Allison:
Absolutely. Women are naturally great at building relationships, and in this industry, that’s a huge asset. We have a lot of women at Blended Strategy Group, and I think it’s because we create a supportive environment. Female leadership brings empathy and collaboration, which are essential to our work… [Editor’s Note: Edited for brevity and focus].

Amy:
It sounds like you’ve built something really special. What’s next for Blended Strategy Group?

Allison:
We’re looking to expand our services and deepen our focus on social impact. More brands are realizing the importance of purpose-driven partnerships, and we’re excited to lead that movement. It’s about making a real difference, not just marketing… [Editor’s Note: Edited to capture primary message].

Amy:
Thank you for sharing your journey, Allison. It’s inspiring to hear from someone who’s built a successful business while staying true to their values.

Allison:
Thank you, Amy. I really enjoyed this conversation.

Editor’s Note: This interview has been edited for length and clarity.